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The Brand

Giancarlo Gedler (GDLR.) is a modern approach to the future of slow fashion.
Inspired by the street culture from travel to an active life. We are positioning ourselves between what's luxury and the street—capturing the city's cultural diversity that we visited and translating it into clothes. 
I like to create limited edition quantities, and I would have a set release date for each style, not having a defined season because guys want to wear stuff if it's a great year long. GIANCARLO GEDLER started with a monochromatic color story, 
"Simplicity is the safest place to hide extravagance." 
The Creative director design because of his true passion for creating and making things, for translating art into fashion.
"I've always had a vision of applying my creativity to multiples disciplines, photography, home while keeping my emphasis on fashion." 
"I love minimalism, love black and while and love clean, elevating the perspective of street, surf, skate aesthetics for a city lifestyle."